Viral marketing and social networking is a great way to target young people and reach new audiences, and we have just produced a hard-hitting viral video for Diabetes UK aimed at tackling bullying. It has had a great response on Facebook and Youtube, and this week was featured on the BBC News website. The two-minute film aims to show school children and young people about Type 1 diabetes, and to dispel common myths and stop young people with the condition experience bullying based on ignorance and misconceptions. It shows a group of teenagers in a classroom teasing a girl for reasons unknown to viewers. The girl then turns to the camera and explains that she has Type 1 diabetes.
To view the viral click http://www.diabetes.org.uk/Guide-to-diabetes/My-life/Teens/Fun-stuff/Setting-the-record-straight/
For a summary of the project go to: http://www.diabetes.org.uk/About_us/News_Landing_Page/New-viral-video-tackles-diabetes-bullies/. The Facebook and the Youtube pages have more info and comments too. It’s been a really interesting, not to say a slightly addictive experience, reading all the feedback from the public. Diabetes UK aim to achieve 5000 video views online so please click on the links, forward it to your friends, and get watching!
Friday, June 12, 2009
Setting the Record Straight
Friday, June 5, 2009
Launch of BHF resource for people with learning disabilites
I think one of the best things about my job is making something that will really help people.
Last week, the British Heart Foundation (BHF) launched a new resource, produced by Twofour, specifically designed to help people with learning disabilities understand their risk of coronary heart disease. ‘Live with a healthy heart’, a combined DVD and booklet, gives vital information and guidance to people with learning disabilities about improving their heart health and reducing their risk of coronary heart disease. It includes information on how to quit smoking, lead a ‘keep fit’ lifestyle, control blood pressure and cholesterol levels and eat a balanced and healthy diet. Between 14% and 20% of people with learning disabilities die prematurely from coronary heart disease and they tend to lead unhealthy lifestyles purely due to a lack of knowledge. The DVD follows the stories of six people with learning disabilities and shows them on their journeys as they learn a healthier way of life.
Although we have made SEN professional development resources before, this is the first resource that Twofour has ever made specifically for an audience of people with learning disabilities. It was a real challenge to make the DVD accessible, and the team needed to draw on all our communications know-how at every step of the production process. We knew we had to make the films engaging as well as informative, something that people really wanted to watch. It was a great project to work on!
Learning Disabilities and SEN is getting a lot of media attention at the moment, rightly so, and I’m proud to say that it’s an area in which I feel we are becoming increasing knowledgeable. As a team, we are looking to grow and do more work for this important section of the learning.
Last week, the British Heart Foundation (BHF) launched a new resource, produced by Twofour, specifically designed to help people with learning disabilities understand their risk of coronary heart disease. ‘Live with a healthy heart’, a combined DVD and booklet, gives vital information and guidance to people with learning disabilities about improving their heart health and reducing their risk of coronary heart disease. It includes information on how to quit smoking, lead a ‘keep fit’ lifestyle, control blood pressure and cholesterol levels and eat a balanced and healthy diet. Between 14% and 20% of people with learning disabilities die prematurely from coronary heart disease and they tend to lead unhealthy lifestyles purely due to a lack of knowledge. The DVD follows the stories of six people with learning disabilities and shows them on their journeys as they learn a healthier way of life.
Although we have made SEN professional development resources before, this is the first resource that Twofour has ever made specifically for an audience of people with learning disabilities. It was a real challenge to make the DVD accessible, and the team needed to draw on all our communications know-how at every step of the production process. We knew we had to make the films engaging as well as informative, something that people really wanted to watch. It was a great project to work on!
Learning Disabilities and SEN is getting a lot of media attention at the moment, rightly so, and I’m proud to say that it’s an area in which I feel we are becoming increasing knowledgeable. As a team, we are looking to grow and do more work for this important section of the learning.
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